The winter season is quickly approaching and Redken’s annual haircolor collection brings consumers the season’s must-have haircolor. Taking inspiration directly from Fashion Week runways, Redken debuts a new collection – the NEW Spotlight Collection – infusing blondes, brunettes and redheads with multi-dimensional sophistication, seductive shine and soft reddish-brown tones with subtle hints of violet. Featuring six calibrated Mahogany Violet shades from Redken’s Color Fusion and Shades EQ haircolor brands, the NEW Spotlight Collection offers readers versatile, new fashion-focused shades for the winter season.

According to Tracey Cunningham, Redken’s Creative Consultant for Color, the new Spotlight Collection shades from Redken are on-trend for blonde, brunettes and redheads this winter season. Blondes will look for a chic champagne hue with hints of soft rose and violet tones similar to Nicole Richie this season. Brunettes won’t want to go too dark, they should look for a rich, sultry brown with soft violet reflects, think Amanda Peet. Redheads will shy away from bright red color and look for a luxurious, sophisticated cool red-brown tones, similar to Lindsay Lohan.

COLOR FUSION MAHOGANY GLAM
The three permanent Color Fusion Mahogany Violet shades impart a cool and sophisticated veil of plum tones over rich mahogany shades. Like all Color Fusion products, Color Fusion Mahogany Violet features Redken’s Colorbond Technology which includes High Tenacity Dyes that lock together inside the hair, Ceramide to repair the surface and seal the hair to protect the beauty of the color, Cationic Conditioners to nourish and smooth the hair and Coconut Oil to help form a protective barrier against water.

SHADES EQ MAHOGANY GLAM
Shades EQ Mahogany Glam demi-permanent shades infuse blondes and brunettes with soft reddish-brown tones with subtle hints of violet. Shades EQ’s no-lift, non-ammonia formula guarantees no lightening of hair’s natural pigment and prevents swelling and cuticle damage. Additionally, Shades EQ three Mahogany Glam formulas include acidic pH to ensure gentle processing for outstanding condition and shine; long lasting colorants to create vibrant haircolor that fades on tone; wheat Amino Acids (natural humectants) to lock in moisture and protect condition of hair; and silicone which improves shine and wet combability.

Tracey’s tip – for professional haircolor, visit a Redken Certified Haircolorist – you can rest assured that you’re receiving the highest caliber of haircolor expertise. Visit www.redkencolor.com to locate a Redken Certified Haircolorist in your area.