KEUNE's So Pure products should simply be called "bottle of awesome." I had never tried this line prior to being sent them a few months ago, and I was skeptical that anything could combat my scalp issue at the time. All I can say is, scalp dryness and flaking? GONE. I've been on the hunt for a while for a good scalp exfoliator, especially one that is cruelty free. And let's get real, I don't really have the time or energy these days to whip up a good DIY. When I learned about KEUNE's So Pure Exfoliating Shampoo, I was intrigued. Its main ingredients are tea tree oil, lavender, coconut and argan oil. It aims to remove build up, relieve itching and prevent future flaking. Living in the Pocono Mountains, the heat is on most of the year and between the wood stove and oil heat, the moisture in my hair is depleted fast. This only leaves me in a never-ending cycle of using moisturizing hair products, my scalp over-producing sebum and me trying to pick every single flake out of my hair. It is super embarassing to say the least. The Exfoliating Shampoo is clear, smells of a combination of tea tree, lavender and other essential oils. It's a pleasant scent and not overpowering. You don't need too much for it to work its magic. Since it is sulfate-free, it won't really lather up. I massage my scalp and let it sit for a minute or two. The cap is a little tricky to open though. The cap is round and you have to pull up to open... when my hands are already wet, sometimes I can't get a good grip on the round cap to pull it open. In about a week's time I noticed a decrease in scalp itchiness. In about two weeks time, I saw a noticeable decrease in flaking. By week three it was like I had a whole new scalp and head of hair. No more build up, no itchiness and no flakes (and I was using a regular conditioner from another brand at the same time.) I literally have been using this shampoo for months and have only used half the bottle. If you've been reading my blog for a while, then you know I don't wash my hair every day (just 2-3 times per week.) Whether it's frizziness due to depleted moisture or humidity, KEUNE's So Pure Defrizz Shine Serum has also become a must-have for me. Like the Exfoliating Shampoo, the serum is clear, paraben-free and has a light, semi-sweet fragrance of orange, palmarosa and argan oil. I only use 1-2 pumps on my damp, towel-dried hair and that seems to do the trick for managing frizz while increasing shine. The serum is weight-less, so I can still use a volumizing hair treatment (or not) and not notice any pull to my hair. Also like the Exofoliating Shampoo, I've been using this for months and it looks like I've barely touched the bottle! I haven't yet tried the Moisturizing Shampoo, as my hair hasn't needed it yet. So I am totally hoarding it until winter. I'm loving what I've tried so far from KEUNE. The best part is that the So Pure line has various collections like Color Care, Calming, Cooling, Exfoliating, etc. You can view them all on their website www.keune.com. Subscribe to A Girl’s Gotta Spa! beauty blog. Watch our reviews on YouTube, see our pins on Pinterest and check us out on Instagram. Got a Kindle? We’re on Kindle too! Disclosure: press samples, affiliate links