There comes a time in every woman's life where you have a revelation, an epiphany, something life-changing that it creates a pivot in your life that you can only "go up from here." While the events leading to it may, or may not have been positive, the upswing absolutely is.
Have you experienced this yet? If you haven't, I promise you, you will.
When deciding what to launch as the next product in the A Girl's Gotta Spa! bath and body line, I tossed around a few ideas in my head, but kept coming back to roll-on perfume.
Perfume is a personal thing. The fragrance you choose to wear is usually representative of your mood or how you want to feel. It's a confidence booster, a mood-lifter, a mark of your identity.
Like many other women in their 40's and beyond, I'm also at that reflective point in my life. You can look back and see turning points. You can point out which stepping stone lead to a rock, which led to a boulder which led to its own mountain. Sometimes the climb up that mountain wasn't always easy, but once you crest the summit, you feel a sense of accomplishment and pride. All of these events mold and shape you and move you up.
Right now the atmosphere is changing for women. There is so much energy it's palpable. It seemed the timing was right to launch something reflective of this.
With both of the above in mind, and the coming of Spring and Summer, a floral fruity fragrance was born. The floral is jasmine sambuc - it's feminine, denotes strength and is oh so pretty. The fruits are grapefruit and orange - a nod to our Energizing Citrus bath and body products, but also a way to brighten and open up this scent. Vanilla bean is the last component to it all, softening it, creating a smoothness and bringing it all together.
Naming this fragrance was pretty simple - I asked all of the women on my personal Facebook to tell me in one word how to describe this combination of notes. Surprisingly, or not, quite a few repeated the same word: Arise.
It stuck and from there the vision of the design began to form in my mind. Movement upward, a blush color, ombre, and soft. The gradient hues of this pink-peach watercolor exhibit rising strength. The font - OMG I LOVE this font - that A is what captured my heart. It's strong, it rises above and its flare represents how sometimes a set back can propel you forward.
Arise feels like an evolution. It comes from such a personal space in my heart to you. I cannot wait for you to try it.
Arise rollerball perfume is vegan and cruelty free and is available now.
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